PITTSBURGH -- Supervalu, Minneapolis, has expanded testing of electronic marketing to its division here. The test involves a card-based program that uses shopper-interactive computer terminals to issue electronic discounts, print coupons and recipes, display promotional messages and tally bonus points at the checkstand. Supervalu has been testing the electronic frequent shopper program in other company divisions for about three years. The recent installation in Wellsburg, W.Va., a ...
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