MINNEAPOLIS -- Continuing its successful rollout of upscale private-label products, Supervalu here has expanded its Preferred Selection premium line with 39 new items. Introduced by Preferred Products Inc., Supervalu's private-label subsidiary, the second offering of products includes tortilla chips, salsa, picante sauce, barbecue sauce, spring water, flavored iced teas, syrup, juices and cereal. The company previously had no premium private-label presence in those product categories, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.