OSAGE BEACH, Mo. [FNS] -- End aisle promotions are paramount in SuperValu's quest to revitalize the center store, as shown by a pilot program testing ten stores in Wisconsin. "We need endcaps to send a price message through the entire store," Greg Schneider, manager of center store for SuperValu, Midwest region, told retailers attending the annual convention of the Missouri Grocers Association here recently. "Using the endcaps, you need to tell the customer that every time you come in our ...

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