Following is a look at suppliers by the percentage of their total sales at Wal-Mart. The retailer is said to be seeking a level of marketing support that mirrors that percentage.
| Clorox | 26% |
| Alberto-Culver | 24% |
| Church & Dwight | 22% |
| Kellogg | 20% |
| General Mills | 19% |
| ConAgra Foods | 17% |
| Kraft | 16% |
| Campbell Soup | 16% |
| Treehouse Foods | 15% |
| Procter & Gamble | 15% |
| Kimberly-Clark | 14% |
| PepsiCo | 12% |
| Dr Pepper/Snapple Group | 11% |
| Heinz | 10% |
| Pepsi Americas | 10% |
| Pepsi Bottling Group | 10% |
| Sara Lee | 10% |
| Coca-Cola Enterprises | 9% |
SOURCE: JP Morgan from company reports
