It is easy for analysts and consultants to lecture retailers about the dangers of price wars. But what can a supermarket operator do when the competitor across town -- or worse, across the street -- suddenly starts offering triple coupons, buy-one-get-two-free and other extreme promotion tactics? inctive reaction of a retailer to a price cut by a rival is to match the new, lower prices. The usual reply to this on the part of the rival is to further lower prices, he continued, and thus ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.