Statistics show Americans like the idea of eating more seafood, but the reality is that they still feel skittish about cooking fish at home. Retailers looking to overcome that reluctance tell SN selling fresh and frozen seafood in supermarkets -- like fishing itself -- takes careful planning, patience and an eye for creativity. Promotions are key to the success of seafood, said Mohammad Jeddy, seafood buyer and department director for Houston-based Fiesta Mart. The 43-store chain's annual ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.