CHARLESTON, S.C. -- Crime is significantly affecting the way American consumers shop for groceries, according to a national survey.
n't feel safe going to the supermarket or the neighborhood drug store. The findings were part of a larger study by America's Research Group, based here. A sample of 1,003 Americans were polled.
"Even if a consumer says he or she is shopping 5% or 6% less, that small dropoff can wipe out the profit margin for many retailers," said Britt Beemer, chairman of America's Research Group.