NEW YORK -- Nearly 40% of those polled in an SN consumer buying habits survey report they are buying more frozen food items from supermarkets than one year ago.
n food from grocers, up from 38% the last year.
The number of shoppers purchasing the same amount of frozen food as a year ago also showed a slight increase, from 34.2% in 1995 to 35.3% this year. The comparisons are from a March 1995 SN survey.
Consumers queried in the latest survey generally feel they will continue their current frozen food buying habits in the coming months. More than three in four of those surveyed say they expect to be buying at least as much frozen food in the future as they have been purchasing, similar to last year's 75.7% finding.