ATLANTA -- A national survey conducted for the Calorie Control Council here found that "light" products have achieved a high degree of consumer acceptance.
food and beverages, up from 76% in 1991.
The council has been sponsoring the survey periodically since the 1970s. The 1994 poll is its most recent.
The survey showed that 73% of respondents were eating a healthier diet than they were three years ago. And 62% said they always try to check nutritional labels for fat content.
Some 57% of consumers polled said they regularly choose a reduced-fat butter or margarine over a regular product, and 37% said they choose a "light" cheese over its full-fat counterpart, while 70% said they choose a "light" yogurt over a regular yogurt. A whopping 74% polled said they prefer a lower-fat or skim milk to whole milk.
The Calorie Control Council is an international association of manufacturers of low-calorie and reduced-fat foods and beverages.