NEW YORK -- A new study of consumer behavior has found that promotion is a crucial trigger in trials of branded packaged goods. The consumers, who were surveyed in shopping malls using a video touch-screen system, named promotion -- in the form of sampling, coupons and sale prices -- as the largest reason for initially trying a brand. The study was sponsored by the Promotion Marketing Association of America. Promotion also plays a significant part in bringing consumers back for repeat ...

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