WEST SACRAMENTO, Calif. -- A store survey indicating shoppers prefer their greeting cards tied in to gift and floral products resulted in the remerchandising and refixturing of the greeting card departments at 10 Raley's stores last month. The survey also revealed that only 14% of Raley's shoppers were being drawn into the card department, but of the shoppers who made it to the card department 85% bought cards. Raley's remerchandising has been done in part "to position our greeting card ...
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