McCOY LARGO, Fla. -- The supermarket industry is increasing its use of the World Wide Web and frequent-shopper programs to decide how best to spend promotional dollars and win a larger share of consumers' food dollars. These were among the results of the 19th annual survey of promotional practices, conducted by Cox Direct here. Thirty-five grocery retailers with annual sales from less than $100 million to more than $1 billion participated in the survey. In addition, 761 consumers nationwide ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.