The notion that European shoppers are more embracing of private-label products than their American counterparts can be put to rest. Retailer reports, along with a recent survey on consumer attitudes, suggest that domestic shoppers are much more cosmopolitan than previously given credit for. According to "Store Brands Come of Age," a Gallup Organization, Princeton, N.J., survey released by the Private Label Manufacturers Association, New York, Americans' feelings toward private label is ...

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