BALTIMORE -- Sixty-eight percent of respondents to "Consumer Trends 2000," the annual study by the Food Marketing Institute, said they buy natural and organic items in their primary supermarket, while 19% buy them in a specialty market, which includes the "supernaturals" like Fresh Fields. Janice Jones, research manager for FMI, Washington, D.C., gave newly pulled organic shopping facts at a session at the recent Natural Products Expo here to an audience evenly divided between retailers and ...

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