A recent Better Homes & Gardens survey indicated that if grocers want to sell more fresh foods, they should merchandise more recipes -- but easy ones that use few ingredients. Some racks of recipe cards in the produce and meat departments, and the occasional recipe in weekly circulars, may not be enough. Only a small percentage of consumers said they regard the supermarket as a source for new recipes. Many of the respondents to Better Homes and Gardens' questions said they especially ...

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