PLANO, Texas - Wal-Mart is going upscale, at least at a single supercenter here - an experiment with some merit, industry observers told SN last week, but one that could alienate some of the company's core customers. In what the company is calling an effort to appeal to a broader consumer base, Wal-Mart Stores has added considerably more high-end amenities to the store it opened here last week, including premium wines, gourmet cheeses, natural and organic perishables, a fresh sushi bar, a ...

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