Seasonal candy continues to create sales opportunities for retailers looking to cash in during the holidays, and supermarket chains are setting up creative displays and promotions to entice consumers into their stores. According to Information Resources Inc., Chicago, seasonal candies for the four major holidays hit record sales for 1998, amassing a combined 5.2% increase. The main driving force for seasonal candy is the "impulse" shopper, and, according to the National Confectioners ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.