SPRINGFIELD, Mass. -- The in-store bakery sits right up front in Big Y's World Class store format, and it holds a prominent position in the 42-unit chain's strategy for fresh-foods marketing as well. At the chain's flagship 65,000-square-foot store in Manchester, Conn., bakery is perched to the right of the entrance, alongside the premium coffee shop, and aromas wafting from one of its scratch production operations are likely to greet shoppers as they enter. According to Scott Ruth, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.