Cookies, cakes and other baked goods that do not rely on refined sugar represent a small category for in-store bakeries. Yet their presence has become a critical ingredient in the overall ISB mix, bakery managers and other observers told SN. Health-conscious consumers, the aging population, the exploding diabetic population, as well as non-diabetics watching their sugar intake, are feeding the demand, they said. As a result, retailers carry a greater number of sugar-free products in their ...

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