CHICAGO -- Grocers are well aware they're losing candy sales to other classes of trade. But do they know how and why? More importantly, do they know how to stem the tide? Brach & Brock Confections here, the country's fourth-largest candy manufacturer, has some answers to this retailing conundrum, starting with the mass merchandiser challenge. "The mass merchandisers have realized the potential of the candy category by emphasizing larger sizes," said Brach & Brock's vice president ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.