The launch of Aleve (naproxen sodium) has focused supermarkets' attention on switches of prescription drugs to over-the-counter status as never before, say supermarket pharmacy directors. In the process, communication between pharmacy and health and beauty care directors and managers has improved markedly. The rollout of Aleve also is expected to forever alter how supermarkets handle future switches. Supermarkets' aggressive efforts are paying off. Aleve sales through supermarkets for July ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.