Retailers are sharpening their distribution and marketing programs in response to the rapid market entry of drugs that have gone from prescription to over-the-counter availability. "We've taken a more positive, proactive attitude," said Patrick Gallagher, buyer-merchandiser at Market Basket Stores, a 36-store chain based in Nederland, Texas. Chains are ensuring that shippers are in stores when national advertising breaks, and that products are on the shelves after floor stands sell ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.