The first comprehensive tests of electronic coupon clearing systems are now beginning. Among the major players rolling out the systems are:
ocery Co., Dominick's Finer Foods and Pathmark Stores, beginning in March.
Uses upgraded Spectra-Physics scanning system to read manufacturer suffix and UCC/EAN-128 codes.
Advanced Promotion Technologies, Pompano Beach, Fla.
No in-store tests announced yet.
Electronic clearing system reads, validates, cancels, clears and destroys paper coupons at the point-of-sale. New system can read manufacturer suffix and UCC/EAN-128 codes.
Comark Technologies, Virginia Beach, Va.
Now collecting and analyzing scanned coupon data at a single Safeway store. Expected to announce launch of more comprehensive electronic coupon clearing test next month.
Provides new scanner able to read manufacturer suffix and UCC/EAN-128 codes. Pushing for adoption of D3 code.
