IRVINE, Calif. -- A 6% drop in same-store sales at Taco Bell restaurants has prompted executives of the fast-food chain to make several key changes, including the ouster of the ad agency that created the immensely popular chihuahua mascot, whose utterance, "Yo quiero Taco Bell," became a national phenomenon in 1998. The operator also announced it was replacing Peter C. Waller, president since 1997, with Emil Brolick, a 12-year veteran of the Wendy's fast-food chain. Though sent to the pound, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.