The more brand marketers practice category management, the more they realize that they should never do it the same way twice. Although the process and philosophy applies to every category and every customer, brand marketers are learning that the execution must be designed to fit the unique circumstances of each retail account and, by extension, each store. "We are trying to tailor programs for our customers down to the store level," says Mike Internicola, vice president of customer ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.