Through a combination of new technologies and more aggressive merchandising strategies, supermarkets expect a reinvigorated battery category in the months ahead. With mostly positive experiences selling higher-end batteries and rechargeables, retailers polled during the recent GMDC General Merchandise Conference in Phoenix said they were looking forward to the upcoming introduction of Panasonic's Oxyride Extreme Power battery. Meanwhile, many are acting on last year's study from the GMDC ...

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