It's a health issue that strikes heavily at supermarkets' core shoppers -- women. Urinary incontinence is an embarrassing condition that sufferers are reluctant to talk about. Therefore, estimates of those who have the condition vary widely, from 13 million to 30 million people. Of those with the condition, 85% are women. Those numbers will only grow given the aging baby-boom population, said retailers interviewed by SN. The category is up, 10.4%, across all three channels of trade to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.