Baby food makers continue to be driven by the idea that customers want a product that is perceived as "health food." Hindes, director of corporate affairs at Gerber, Freemont, Mich. "We already had a number of products without added starch or sugar, but we did hear consumers, and announced in late June that we are reformulating 42 products without added starch or sugar." According to Hindes, this brings the varieties without the extra ingredients up to 121. The company has also introduced ...

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