Tortillas. Pitas. Roti. Lahvosh. Few retailers spend much time thinking about these ethnic flatbreads, but if industry observers are correct, they soon will be. We're talking wrap sandwiches, the latest quick-dining trend and one that fast-food restaurants are adapting with a frenzy. These humble sheets of dough with fresh food rolled inside them could help retailers provide a contemporary alternative to the tried, true and tired supermarket sandwich. Or, less optimistically, they might be ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.