Every autumn, supermarket shoppers start checking their receipts to see how far along they are toward receiving their free turkey or ham. In an economic climate turned wintry, it's a tradition many are reluctant to break. Yet, the growing awareness in wellness and sustainability is creating interest in alternatives like organic cranberry sauce, vegan pumpkin pie and meat substitutes. “Last year we had 37% growth,” said Seth Tibbott, CEO of Turtle Island Foods, maker of Tofurky, the meat ...

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