Supermarkets are enriching their total-store performance and raising their image as category destinations by tailoring magazine assortments to individual stores. In addition, retailers are continuing to outpost titles within areas of parallel interest -- such as Fit Pregnancy and Parenting by baby care, Gourmet and Bon Appetit by fresh foods, Men's Health and Shape by vitamins and supplements. Such targeting relieves stress on the entire distribution system, cutting return rates of unsold ...

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