Supermarkets are enriching their total-store performance and raising their image as category destinations by tailoring magazine assortments to individual stores. In addition, retailers are continuing to outpost titles within areas of parallel interest -- such as Fit Pregnancy and Parenting by baby care, Gourmet and Bon Appetit by fresh foods, Men's Health and Shape by vitamins and supplements. Such targeting relieves stress on the entire distribution system, cutting return rates of unsold ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.