KALAMAZOO, Mich. -- Target Stores is striving to make the food component of its SuperTarget outlets more exciting by employing many of the same marketing strategies that worked for its traditional discount stores, an executive from the company told attendees at the Western Michigan University Food Marketing Conference here last week. As it does with apparel and housewares, Target is augmenting its low-priced grocery offerings with foodstuffs from celebrity chefs and other well-known food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.