Starting tomorrow at Gerrity's stores in the Scranton, Pa., area, nobody at the checkout line has to know if you're 60 years of age or older. That's because the independent food retailer, whose own roots date back to 1895, will launch a new point-of-sale program that automatically recognizes those who have signed up for a new 60+ loyalty card club to receive special discounts. Nobody has to announce "I am 60+" to qualify; the system knows that by scanning the card and looking up the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.