Education is key in establishing a destination wine section, retailers say, and as more supermarkets develop their wine sections, wine stewards, sommeliers and in-store tastings are becoming increasingly common. "The most important thing is the commitment to having the wine department staffed with an individual who is there and accessible to the customer and can talk that customer through their purchase to help them discover wines they are going to like and enjoy," said Mike Zupan, owner of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.