News & Solutions IDDA Special Report Deli executives who subscribe to the maxim "publicize or perish" are using sampling more than ever to generate the best publicity of all: word of mouth. Deli executives interviewed by SN rated sampling as the No. 1 way to boost immediate sales of a deli product or program, especially a new one. But if they've got tenure in mind for that product, just letting the customer take a bite won't cut it. Long-term success hinges on expert in-store ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.