News & Solutions IDDA Special Report Deli executives who subscribe to the maxim "publicize or perish" are using sampling more than ever to generate the best publicity of all: word of mouth. Deli executives interviewed by SN rated sampling as the No. 1 way to boost immediate sales of a deli product or program, especially a new one. But if they've got tenure in mind for that product, just letting the customer take a bite won't cut it. Long-term success hinges on expert in-store ...

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