NEW YORK -- Telephone sales -- more often associated with marketing direct to consumers -- are gaining favor among leading brand marketers as a strategy for improving retail coverage. Telephone sales are seen by leading-edge suppliers as a cost-effective way to capture sales from smaller retail accounts that might otherwise slip through the cracks due to infrequent calls and the diversion of scarce resources to key accounts. Sources in the market identify Procter & Gamble, Campbell ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.