LUFKIN, Texas -- Apparently it takes more than a hurricane to shut down the Brookshire Bros. supermarket chain. With seven of its stores damaged by Hurricane Rita last month and unable to reopen, the company decided to continue to serve its customers in the area -- even though it meant setting up makeshift stores under tents in the parking lots. "That was an unusual approach, but I can't tell you how happy we are to have been able to help out," Bruce Bryant, director of advertising for the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.