LOS ANGELES — Tesco displayed what appears to be its planned Fresh & Easy logo for its U.S. stores at a private-label vendor conference here recently, according to attendees, further confirming reports that Tesco plans to use the Fresh & Easy name on the neighborhood markets it will begin opening in Southern California, Las Vegas and Phoenix later this year. Although the trade has anticipated that would be the name on the stores, the company has not formally confirmed it. However, ...
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