LONDON (FNS) -- Tesco PLC wants to get more out of organics. The United Kingdom's largest food retailer has launched an initiative in some of its stores to boost sales of organic fruit and vegetables by pricing the traditionally pricier produce the same as nonorganic product. "We believe more of our customers want to buy organic produce," said Tim Mason, Tesco's marketing director. "But they don't like having to pay more than the going rate." Tesco has increased the number of organic ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.