SAN DIEGO -- In an effort to increase the shopping frequency of new and occasional customers, Tesco.com, Welwyn Garden City, England, is introducing separate home pages for its Web site that address the varying levels of experience of different consumer segments. The change was expected this week, Paul Arnold, Tesco.com's development architect, told SN during the recent Global Electronic Marketing Conference (GEMCON) here. The separate home pages were developed to segment new customers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.