RICHMOND, Va. -- A test of a CD-music program targeted at supermarkets, and designed to tailor selections to individual stores, will begin later this month, said Michael Rigby, president, Fresh Picks, a newly formed rackjobber here. "Our schedule is to have between four and six pilot locations by the end of March," he said. Tests will last 90 days and then the company will begin a rollout that targets as many as 150 to 200 stores going into the Christmas selling season of this year, and 500 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.