On-battery testers, introduced last year as a technological innovation and added consumer convenience, have failed to spark shopper interest or awareness, report chain supermarkets. This appears despite the fact that Duracell and Eveready poured millions into developing and promoting on-battery testers, and their market research indicated upwards of 90% of consumers liked the testers after they tried them. According to retailers and wholesalers polled by SN, it's pretty much "business as ...

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