Two efficiency-driven "single-count" coupon processing tests getting under way in coming weeks promise to accelerate retailer reimbursement and manufacturer access to marketing data. The industry's two largest manufacturer coupon redemption agents, Carolina Manufacturer Services, Winston-Salem, N.C., and NCH Promotional Services, Lincolnshire, Ill., each will participate in separate test programs that represent a new cooperative relationship with retailers and the clearinghouses that ...
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