How well supermarkets fare in merchandisng video in coming years will hinge on how well they usher in the new era of home entertainment. SN's Annual Video Survey found that supermarkets are facing major challenges in video and numerous retailers are responding by rolling out the welcome mat for a larger effort incorporating DVD, games and music.
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.