Not everyone can afford a trip to France, but most can get a taste of the culture's epicurean tradition by buying a martini made with Grey Goose, a French vodka. Such scenarios are being played out more and more in bars and at home as people seek out so-called attainable luxuries, or affordable status symbols, through the purchase of high-end spirits. "It's all about image," said Rob Steider, spirits director of B&R Stores, Lincoln, Neb. "Many people don't want to be seen holding a ...

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