Not everyone can afford a trip to France, but most can get a taste of the culture's epicurean tradition by buying a martini made with Grey Goose, a French vodka. Such scenarios are being played out more and more in bars and at home as people seek out so-called attainable luxuries, or affordable status symbols, through the purchase of high-end spirits. "It's all about image," said Rob Steider, spirits director of B&R Stores, Lincoln, Neb. "Many people don't want to be seen holding a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.