Sampling and demonstrations, especially multi-product themed events, are the most successful form of retail promotions, according to a propriety SN retailer survey. Forty-two percent of respondents said sampling and demonstrations are more effective than any other promotional tool, according to SN's 2006 Survey of Promotional Practices. "Our biggest way to promote is within the store with demonstrations and sampling of product," one respondent wrote. When it comes to the type of sampling ...

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