Sampling and demonstrations, especially multi-product themed events, are the most successful form of retail promotions, according to a propriety SN retailer survey. Forty-two percent of respondents said sampling and demonstrations are more effective than any other promotional tool, according to SN's 2006 Survey of Promotional Practices. "Our biggest way to promote is within the store with demonstrations and sampling of product," one respondent wrote. When it comes to the type of sampling ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.