Retailers at last are beginning to mine the infinite potential of cross-merchandising magazines throughout the store. While efforts are young, they already touch perishables, center-store and nonfoods areas. Measures are scant, but the trade is setting plans to document the effectiveness of outpost merchandising -- both in the sales of publications and relevant categories. Benefits have so far been observational, but there's powerful conjecture that the strategy makes sense for many parts ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.