ST. LOUIS -- The American Greetings Research Council in conjunction with the Food Marketing Institute mapped out three key strategies supermarkets can use to protect and build their nonfood business. Findings from the 16-month project were released here last week in a presentation titled, "Turning Traffic Into Transactions," during FMI's General Merchandise/Health and Beauty Care Conference, Sept. 25 to 27. The study tested ways supermarkets can capitalize on their strength in customer ...

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