ORLANDO, Fla. (FNS) -- New play areas for kids inside three Gooding's stores here are the latest wrinkle in the upscale chain's strategy for marketing to children. Smaller versions of Playland in larger McDonald's stores, the soft playgrounds represent a major emphasis on attracting kids and assisting busy parents as they shop. The areas are located at the front of the stores -- usually in or near Gooding's video departments -- so parents can drop off kids to play, watch videos or read ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.