The frustrations for retailers of dealing with mail order extend beyond disappearing customers and differential pricing. There's the question of how to deal with patients who come in for just enough medication to tide them over until the mail carrier arrives. The supermarket pharmacist has to decide how much to charge for a two-days' supply, says Russell Fair, vice president of Giant Food, Landover, Md., which does not offer mail order, and whether to try and persuade the patient to return ...
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